Marketing for the purpose of acquiring customers is a highly complex, detailed, and rapidly evolving function.
At Agape Marketer, we focus our works in helping organization in Strategic Marketing – where an organization effectively differentiates itself from its competitors by capitalising on its strengths and technologies to provide consistently better value to customers than its competitors.
The key sections of a strategic marketing plan include:
- Customer Identification and Analysis – Who is your customer? What information are they looking for? etc…
- Competitor Analysis – Who are the direct and indirect competitors? Where is the competition spending their marketing dollars? etc…
- Opportunity Analysis – Where are we looking to grow our business? Where is the biggest profit opportunity? Where is the biggest volume opportunity? etc…
- Message Analysis – What messages are currently out there about your company? How did it get there? etc. . .
- Marketing Tactics – What mediums (e.g., website, print materials, branding materials, mobile applications, social media, etc.) are the most effective for reaching your target customers? etc…
- Selecting your Market Segment -Target –Positioning + Branding strategy
Strategic Marketing plan must derives it’s direction from the overall business strategy and that, today, there are two very distinct forms of marketing: the traditional, push side of marketing called “outbound marketing”, and the newer, pull side of marketing called “inbound marketing.”
The process of planning and analysis for both types of marketing can be quite complex but in simple terms, there are only 3 primary objectives:
- Build Customers,
- Build Sales, and
- Build Brand Image.
All marketing activities – conventional or digital – should be based on these objectives.
But what exactly is Digital Marketing?
Digital Marketing Defined
In simplistic terms, digital marketing is the promotion of products, services or brands via one or more forms of digital channels to reach customers. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet.
Digital marketing differs from traditional marketing in that it involves the use of digital technologies and methods that enable an organization to analyze marketing campaigns, consumer’s behavior, trends, patterns, etc., and understand what is working and what isn’t – typically in real time.
At the heart of digital marketing transformation is a deep belief that marketing needs to become customer-centric, where marketing serves to create customer value on top of your products or services.
With the pervasive use of Internet by your customers, you can reach them through the following types of digital marketing channels:
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Content Marketing
- Affiliate Marketing
- Influencer Marketing
- Email Marketing
- Viral Marketing
- Mobile Phone Advertising
Benefits of Digital Marketing:
- Using online content to connect with consumers is more effective than traditional advertising
- Tracking customers from the first interaction and throughout the entire buyer’s journey
- Optimized for conversion of visitor to customer
- Connecting with mobile customers to influence buying decision
- Easier to realize higher ROI and revenue
- Enable Data Analysis and adapt to marketing campaigns easily
The purpose of Marketing is to acquire customers. Are you getting all you can?
Are you tapping the power of Digital Marketing to grow your business?