“Design is the silent ambassador of your brand.”
– Paul Rand
In our context, “Design” is a process of developing purposeful and innovative solutions that embody functional and aesthetic demands based on the needs of the intended user.
Design is applied in the development of logos, website, products, services, marketing activities, social media, advertising and corporate communication.
Let’s consider first the design of your company logo – the beginning of visual branding:
Give your company a good and strong Logo – making a great first impression
A logo is a visual and central element of your company’s identity.  A good and strong logo should be:
  • Clear & Simple
  • Timeless & Memorable
  • Functional & Versatile
  • Relevant & Appropriate

As a visitor usually spent a short time on the first visit of your website, an attractive and interesting logo and layout presentation is important.

Your company’s logo communicate your values

Logos are not just simply pretty images with nice colors.  The design psychology behind the visually attractive logo conveys deeper meaning.  A well-designed company logo (ie icon, symbol, text, colors, font style, etc.) can communicate everything from the company’s background (professional, relaxed, fun) to their mission (entertainment, efficiency, and more).

Make your company’s logo become iconic and memorable

What’s in common of all the famous brands that we see in the world?

Contact us for a quote on logo design.

 

Grow your company with a well-designed and professional Website

In this digital world, a website is now a necessity for a business, big or small. If you have a business and don’t have a website, you are probably losing a number of great opportunities.

Your website is a Strategic Marketing platform for business growth.

A website can be designed to achieve many purposes.  If your business don’t have a website or your website is out-dated, it’s time to consider designing a professional website to grow your business.

The benefits of having a well-designed and professional website are as follows:

  • Business Credibilitymeeting the expectation of any reputable company to have some kind of online presence
  • Marketing Reach  –  accessible to anyone all over the world anytime, anywhere, 24/7
  • Gain Customer Insightusing analytic tools allow you to identify who your typical customer is, how they found you, what they like, and adapt your business to maximize purchases through your site
  • Branding your website is an extension of your brand and a communication platform with your customer
  • Digital Advertising tools like Google AdWords or advertising on Facebook give you the power to reach customers with much more accuracy and reliability than with traditional offline advertising methods
  • Competitive advantageusing the website as a strategic marketing tool to position your business against competition
  • Online servicesprovide effective online customer services, reduce customer service costs and save yourself time and money, as well as providing much more information
  • Reduce operational costuse website for information sharing with business partners, automate processes 
  • Growth opportunitieswebsites in general are great ways to provide information and attract potential investors

Have a question about how to develop a professional website for your business?   Contact us today. 

Or read on about the arts and science of Marketing.  Strategic Marketing